Headaches of re-branding
The work on a positive redirecting towards good our ways of life, attitude to things and the general culture is needed at this time however, having in mind the effects of globalization, migration, emigration and ‘virtual nomadism’ i.e. TV , internet phones etc.
This said I would like to point at some neo colonial trends observed in
I have nothing against someone being a supporter to any club any place but the worrying thing was the reaction of my cousins, nephews and friends on my question and enquiries of our local clubs like the Rangers international of
Rangers used and is still more than a football club to most of us…...something more than a religion. I will come to Rangers one day. Some of them told me “..aah uncle, Queens park rangers is in Div two oooo” but I insisted I ment Enugu Rangers and not QPR of UK, but was shocked to see that some of them were ignorant of the football clubs in Nigeria and were even stunned that someone of -blog and Facebook age- was talking of ‘these local things’.
I inquired of (IICC) shooting stars, Kano Pillars, Enyimba, Vasco Da Gama of Enugu; Niger Tornadoes, Stationary Stores, Racca Rovers, Ranchers Bees, Adamawa United , El Kanemi Warriors FC, Julius Berger FC, Sharks FC etc. I had to shot up because I observed that one of my younger friends was embarrassed by my “out of date and bushman’s enquires”. I wondered if the re-branding wouldn’t have started from a closer distance i.e appreciating ourselves and culture first.
FYI, I am also an ardent, sworn and baptized supported of ROMA FC since 1982 and I like Chelsea and Inter of Milan just because they are more multiethnic than other UK & Italian clubs respectively.
It was a ‘comic shock’ when a local Master of ceremony in a fund raising show for a church construction called on the microphone ”….now is the time for the supporters of the Gunners to go and make their generous donations, after them followed Man .U, then the Blues supporters. All the three names were followed by a great turmoil in the church and what I believe were generous competitive donations. Sincerely I felt bad.
ABUJA football fans shops (Only Man U, Gunners, & Blues)
Globalization has come to stay, I love it. As we re-brand we should also pay more attention on the erosions on our cultures in some areas we sometimes neglect.
Chukwubike Okey. C